Aligning strategy -
Planning and implementing the future

In times of technological change, volatile markets and increasing complexity, it is no longer enough to ‘know the course’. The decisive factor is whether it can also be controlled. Many companies today face the challenge of consistently aligning their strategy with product development – while remaining flexible at the same time.

This is particularly evident in technical organisations: without a clear strategic direction, good ideas fizzle out, projects get lost, and decisions never make it off the drawing board. The result: resources are wasted, frustration grows – even though there is actually a lot of potential.

We do not view strategy as a theoretical ideal, but rather as a concrete basis for action: for development, projects, prioritisation and leadership. In doing so, we focus not only on the what, but above all on the how: How are decisions made? How do goals become tangible? And how can strategy be effectively anchored in the company?

Many of our clients know exactly where they want to go – but in their day-to-day work, they have little room to drive implementation forward with clarity and energy. We help to structure strategy in such a way that it provides orientation, creates scope and can consistently unfold its effect.

Corporate strategy

Defines the business areas in which the company intends to operate in the future. It sets the overall direction based on the vision, mission and long-term goals.

Business area strategies

Describe how the company intends to successfully compete in the defined business areas (product-market combination) – e.g. through technological leadership, cost leadership or differentiation.

Product strategies

Define which products or product lines should be used to develop a business area. They define, among other things product lines, performance promises, price positioning, modularity and innovation paths.

Market strategies

Describe which target customers are being addressed, how market segments are being cultivated and with which value proposition the company intends to be successful there.

Functional strategies

Define how individual functions – e.g. development, purchasing, production or sales – contribute to the implementation of corporate and business area strategies.

We understand the strategic challenges faced by technical organisations – and provide the clarity needed to make strategy effective. We combine many years of experience in product development with the ability to design even complex changes pragmatically.

• Strategy processes are complex and iterative.

We guide you successfully from start to finish.

• As a medium-sized company, you expect pragmatic professionalism.

We have industry-experienced strategists who also understand medium-sized businesses.

• You have a wealth of market and competitive information in-house.

We bring it all together and supplement it with our own AI-supported market intelligence.

• Good integration of all stakeholders is crucial.

We take care of that

• Successful strategies are developed together with management and experts

We involve all sides with interviews, workshops and creative sessions

• It's not just strategy quality that's important

We ensure consensus and commitment for successful implementation

• Those affected should become advocates and stand behind the strategy

We involve those affected and implement a targeted communication concept

Our strength lies not only in analysis and strategy formulation, but also in joint implementation. We create structure, reveal connections and help management teams make sustainable and forward-looking decisions. With clarity, respect and a willingness to take responsibility.