Companies can secure their long-term competitiveness with tailored product and technology strategies. And this was precisely the goal pursued by our customer, an automotive supplier.
Strategy process for a strong future for turbochargers
Synchronised product and technology strategy
creates clear focus and closes strategic gaps
The company
Our client is a business unit of a US automotive supplier and a leading global provider of turbochargers.
The challenge
The aim of the project was to implement a synchronised product and technology strategy process. The individual tasks included:
- Implementing a product line structure
- Designing a product and technology strategy process
- Piloting the process:
- Describing the strategic goal and the strategic gap
- Conducting market and competition analysis
- Describing and evaluating various strategic options
- Developing expected sales and earnings scenarios
- Estimating the resources required for implementation
- Defining the product strategy
- Defining the technology strategy
- Optimising the process after the pilot phase
- Implementing it as an annually rolling process
The approach
The project was scheduled to last five months. It closed the process gap between the definition of objectives from the corporate strategy process and the setting of budgets in annual planning. At the end of the project, we had a product and technology roadmap that was strategically derived together with our customer, which we used to demonstrate that the identified strategic gap could be closed.