Following a Smart Development Performance Booster, the company launched a comprehensive strategy initiative. The aim was to develop a complete, consistent strategy structure based on a previously only roughly defined corporate strategy. Clearly aligned strategies for the market, products, technologies and functions were formulated in order to drive forward the planned growth in a targeted manner.

Strategy with a system

Structured approach for growth and clear focus

The company is one of the world's leading full-service providers of quality assurance systems for the web-processing industries. The systems not only ensure consistently first-class results in roll-to-roll production, but also make a significant contribution to speeding up processes and sustainably increasing productivity.

The initiative was implemented as one of a total of 7 initiatives following a Smart Development Performance Booster. The company only had a rudimentary corporate strategy. The task was to develop and formulate coordinated strategies for the realisation of the planned growth. This meant that all strategies of a complete strategy building were developed:

  • Business unit strategy with positioning, orientation, market and sales plan, strategic initiatives
  • Industrial strategies with market description, strategic positioning and orientation, sales plan
  • Product line strategies with positioning, strategic orientation, competitive analysis, product planning, sales planning, product roadmap
  • Technology strategy with technology fields, technology assessment and technology roadmap
  • Functional strategies for sales, development, production, purchasing, marketing, HR, IT

The company thus benefits from

  • A well-founded description of the market, competitive and technological situation
  • Coordinated strategic thrusts and strategic goals, transparency of strategic gaps
  • Strategies and initiatives for achieving the strategic goals
  • Formulated business unit, industry, product, location and functional strategies
  • A spirit of optimism and high motivation of the management team for strategy implementation